Israeli news media reported on rocket sirens blasting across Tel Aviv as well as the satellite cities of Ramat Gan, Givatayim, Bat Yam, Holon, Azor and Rishon Letzion. Videos posted online by locals showed empty streets and captured the blare of "code red" sirens, used to warn of imminent attacks. It said one of the rockets landed in an uninhabited area, and that there were no reports of injuries.
Tel Aviv has not been attacked by rocket or missile fire since a 2014 war with Hamas militants in the Gaza Strip.
Tensions between the Israelis and the Palestinians near the fence separating Gaza from Israel have been mounting since last March, which marked the beginning of the Great March of Return. Israel's military has responded with widespread airstrikes.
Israeli Prime Minister Benjamin Netanyahu rushed to the military headquarters in Tel Aviv and was conferring with senior army officials about a response. "It is responsible for what happens within the Strip and what emanates from it".
Rockets fired from Gaza target Tel Aviv for first time since 2014
The military said two rockets were launched from the Gaza Strip and it would provide further details later.
Hamas denied involvement for the rocket salvo, which it said took place as its leaders met Egyptian delegates about efforts to secure a long-term ceasefire with Israel.
The Municipality of Tel-Aviv, as well as several other cities in central Israel announced they are opening all public bomb shelters in the wake of the rocket fire.
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