A video that briefly appeared on YouTube this week picked up by Tech Radar's Matt Swider appeared to show an early hands-on with the device inside a Samsung campus building.
For photography, Galaxy S10 features a triple-camera setup of 12-megapixel (f/2.4) telephoto lens, 12-megapixel (f/1.5) wide-angle and 16-megapixel (f/2.2) cameras.
The Chinese company is scheduled to hold an event at the Mobile World Congress on February 24 in Barcelona, just four days after the Samsung Unpacked event. We expect the event to last for around an hour, and there should be time to get hands-on with the new phone right after.
While the video seemingly reveals a bunch of details, there's surely more to Samsung's Galaxy S10 devices.
Here's what we know so far. There is also expected to be a larger Plus variant, as in previous years. Samsung seems to be going in a completely different direction with the Galaxy S10 LED cover. But if this ad is from Samsung, then the wait is technically over.More news: 'Thor' Actor Chris Hemsworth Set to Play Hulk Hogan in Netflix Film
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It's not clear how the advert went live on the Norwegian TV 2 channel but it's unlikely to impress the bosses at Samsung.
Along with the flagship model, also on the lips of observers is the long-awaited Galaxy X with a flexible display.
Samsung Unpacked 2019 event: Galaxy S10 5G Samsung is reportedly also gearing up to launch a 5G-ready version of the Galaxy S10 smartphone.
The new handsets will feature a new "infinity hole punch" cutout for the front-facing cameras, meaning that there will be no need for a "notch". It's a pretty smart solution, and something Apple doesn't yet offer with the iPhone and AirPods. It's not something that I would be particularly interested in wasting my money or my Galaxy S10's battery life on, for that matter.
The design and display of the S10 will see a slight change from past devices. GearBrain will be attending the London event, so stay tuned for our first impressions later in the day.