Now, a photo of the cracked egg with football laces on it has been shared on the account.
Alongside a photo of an egg with a white background was a caption reaching out to people to "set a world record get the most liked post on Instagram". It's worth noting that the subsequent posts have significantly less likes and engagement than the original image by tens of millions. "The wait is over [smiling emoji] All will be revealed this Sunday following the Super Bowl", the egg's IG account wrote on Instagram.
The egg is then shown whole again, with a link to Mental Health America's website.More news: Chicago expected to be colder than Antarctica
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It looks like the egg marks another addition of the internet realm bleeding over into the "real world", leaving users to ask - what's next? Not just that, in the video, one can hear the Egg saying, "Recently I've started to crack". Meanwhile, when this egg broke Kylie's record, the Hollywood starlet's admirer and singer-actor Diljit Dosanjh took amusing revenge by cracking an egg into pieces. "If you're struggling, too, please talk to someone". The Instagram version of the clip links to TalkingEgg.info, which lists worldwide mental health resources by country.
According to Godfrey, who works for The & Partnership, the idea started with him wondering if something as simple as an egg - whose name happens to be Eugene - could upend Jenner's Instagram world record.
As for the egg's mega-popularity, Godfrey told the Times that the egg's success has been a fluke. The egg's move in spreading a positive message with its number of younger follows is impressive, to say the least.