Beyoncé and Jay-Z offer tickets for life to vegan converts

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The "Lemonade" singer announced the contest to her 123 million Instagram followers late on Wednesday in support of the Greenprint Project, which encourages people to reduce their environmental footprint by eating plant-based meals.

Last night, Beyonce launched her Greenprint Project through a grassroots social media campaign.

Music's first couple Beyonce and Jay-Z are encouraging fans to go vegan for a month with a contest to give one lucky victor a lifetime of free tickets to their shows.

A "Greenprint" is described on the site as "the positive impact we can have on the world by eating plant-based meals".

Go vegan! Yes, if you would like to see every single Beyoncé and Jay-Z concert from now until, well who knows who will outlive who, but you get the idea.

So push the cookies and cakes aside, Bey suggested plant-based breakfasts and meatless Mondays ways to infuse the new vegan diet into your life.

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In Bey Hive fashion the reactions to Bey's vegan contest were out of this world hilarious as fans took to Twitter to begrudgingly accept her challenge.

Beyonce has been working with 22 Day Nutrition's Marco Borges for years. "If 100,000 of my friends also ate more plant-based meals, we could cut enough carbon emissions equivalent to powering 1,169,170 homes for a year", one page states.

Beyoncé and Jay-Z sit courtside for a basketball game in Cleveland on June 16, 2016.

While not vegan themselves, the pair have been vocal about plant-based eating and have been heavily promoting it through their 22 Days Nutrition meal plan.

"Having children has changed our lives more than anything else", they wrote.

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