IPhone XR made up 32% of iPhone sales in its first month


A new study has confirmed fears of disappointing demand for Apple's newest entry-level iPhone.

Apple, a leading American tech giant, reportedly will commence assembling its high-end iPhone in the domestic market via a local facility of Foxconn.

Leading the transition for Android users is iPhone XR, a relatively cost-effective model that debuted alongside the iPhone XS and top-of-the-line iPhone XS Max this year, according to the survey by US-based research firm Consumer Intelligence Research Partners (CIRP).

That's significantly lower than the 39 percent share captured by the comparably priced iPhone 8 and 8 Plus during the similar period past year, the study notes.

Sales of the XR have been a thorn in Apple's side since it hit stores in late October. Apple has worked aggressively to boost sales of its devices, advertising the iPhone XR for $449 online, a $300 discount.

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According to the same report, 82% of customers upgraded from older iOS devices while 16% upgraded from Android.

The iPhone XR starts at a lower price point, which makes it more appealing for Android users, CIRP said. This is lower than what the iPhone X managed in 2017 - 86 percent existing iPhone owners upgraded to it. "Of course, Apple doesn't just state plainly its launch strategy".

This is a substantial 33 percent jump in the number of Android users who switched to iOS after the iPhone 8 and iPhone 8 Plus were launched previous year, and a whopping 45 percent increase when compared to Android switchers in the month after the launch of iPhone X. "But, based on the pricing and features, we can infer that Apple positioned the iPhone XR to appeal to potential operating systems switchers from Android", Levin said.

Apple shares climbed 7 percent Wednesday, finishing the day at $157.17.