At the time Instagram would not confirm whether they were working on it, instead issuing the generic statement: "We're always testing ways to improve the experience on Instagram and bring you closer to the people and things you love". Every major change made by Facebook to its news feed, Twitter to its tweet feed, and Instagram to its content feed are closely scrutinized.
Instagram told HuffPost that the update was "due to a bug".
Earlier the picture and video sharing site introduced a new update to the app which removed the scroll feature and opted to change it to a swipe left to view posts interface similar to the stories feature.
Instagram users in Chicago tweeted their relief that the update was not permanent. Mosseri added that the "horizontal design" interface has been rolled back, and users should restart their app, if they were still seeing the new design. "We apologise for any confusion". Either way, Instagram fans were very happy to have their normal timeline back - at least for now.
In some corners of Twitter, conspiracy-minded folks even began speculating that Instagram's "bug" was not actually a bug, but a shady effort to prep users for a feed-less future.
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Talking about the new layout, Instagram head Adam Mosseri commented on Twitter that the horizontal feed was meant to be "a small test" that "went broader than we anticipated". Or, maybe the company realized this big change wasn't a popular one, so backtracked quickly.
Mosseri took over Instagram in October, following the departure of founders Kevin System and Mike Krieger.
Instagram, if you're listening, that's all we want from you.
The feature looks to be rolling out for the iOS users soon and internet it already up in arms about this latest change.
From there, you'll be able to turn off Auto-updates for Instagram alone.
Regardless, if you actually used this service, horizontal feed scrolling might be what it takes to turn you off.