Highest-Paid YouTube Star Is 7 Years Old


According to Forbes, Ryan, from Ryan ToysReview, has topped the list of 2018's highest-earning YouTube stars, raking in US$22 million ($31.7m).

On Monday, Forbes released its annual list of YouTube earners with the channel Ryan ToysReview coming out on top.

Ryan's parents set up the channel in March 2015, its videos, since the day of launching, have had nearly 26 billion views and amassed 17.3 million followers. After looking at data and talking with industry experts, Forbes estimates that from June 1, 2017, to June 1, 2018, Ryan earned $22 million.

Forbes also reported Ryan now has a line of "collectibles and more, now selling at Walmart".

One video alone, titled "HUGE EGGS Surprise Toys Challenge with Inflatable water slide" has amassed 1.6 billion views.

Forbes said almost all of the money came from pre-roll advertising, explaining "when views go up, so do these automated ad dollars".

Do you have a burning passion for pulling pranks, playing video games, and/or reviewing toys?

Ryan's family including his mother also feature in his videos. Pic YouTube  RyanToysReview
Image Ryan's family including his mother also feature in his videos. Pic YouTube RyanToysReview

While Jake Paul moved up six places to second, his brother Logan Paul has tumbled down the Forbes rankings this year to 10th place with $14.5m - still $3m more than 2017.

The remaining $1 million came from sponsored posts. In total, the top 10 grossed $180.5 million (about Rs. 1,270.26 crore) by Forbes' calculations, which is up 42 percent from a year ago.

Ryan's parents are reportedly putting 15 percent of his earnings away into a bank account until he is a legal adult.

"I am entertaining and I am amusing", Ryan recently said in an NBC interview, explaining the popularity that has led him to become a mini-millionaire.

Capitalising on his success, the mini-mogul has now launched Ryan's World - a toy and apparel collection sold exclusively at Walmart. Swedish "comedian" and video game streamer, PewDiePie, has more than 73 million subscribers.

Number five on the list was Jeffree Star, a make-up artist who has earned £14.1 million on YouTube.

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