Amazon Alexa went down on Christmas Day: Details here

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The internet retailer said "tens of millions of people worldwide" signed up for its Prime service, which offers free two-day shipping on millions of items as well as video and music streaming. The last Prime Now order was delivered on Christmas Eve at 11:30 p.m., just in time for Santas arrival.

"This season was our best yet, and we look forward to continuing to bring our customers what they want, in ways most convenient for them in 2019", said Jeff Wilke, CEO Worldwide Consumer. It shipped over one billion items the USA via Prime during the holiday season. More customers bought items using the online retail giant than in previous years too. Whole Foods Market, which was recently purchased by Amazon also did well, with the top Prime member deal being turkeys.

Both Amazons Alexa-infused Echo lineup of smart speakers, and its Fire TV streaming stick with an Alexa-powered remote, led Amazons device sales during the 2018 holiday season, according to an Amazon blog post. Customers also asked Alexa for cooking-related advice twice as much, and Alexa helped mix hundreds of thousands of cocktails.

Despite the disruptions and bad press, Alexa was the most popular app in the Apple App Store and Google Play store on Christmas Day, so apparently people are still willing to trust Amazon's service.

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In terms of best sellers and seasonal trends, the best selling toys included the L.O.L Surprise!

Amazon's fourth-quarter guidance sent its stock plunging on its last earnings report, where it projected stagnant to minimal growth in operating income compared with last year's holiday shopping season. The user then wrote on the website of Amazon and addressed that the words of Alexa were a new level of creepy.

Clothes were also popular whether from one of Amazons brands (Amazon Essentials, Goodthreads, etc.) or brandslike Carhartt, Calvin Klein, Champion or UGG. In the month of October, Amazon's revenue and profit forecasts for the holiday quarter fell short of analyst estimates, as investors anxious about the Amazon increases the pace of spending as well. Users used their Alexa devices to switch on linked light bulbs and queue up music.

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