The Tumblr app vanished suddenly from the Apple App Store several days ago and it has now been confirmed that the spread of child pornography on the blogging platform was at fault.
Apple has started deleting all WhatsApp Sticker apps from the App Store as these apps have found to be violating the company's guidelines for developers, according to WABetaInfo - a fan website that tracks upcoming WhatsApp features. In fact, two of those apps were trending on the store, which puts these apps in the focus of more users than other apps. If users try to launch the apps, they simply show a "Made with Unity" logo and then crash a few seconds later. That led some to speculate Apple removed the app due to inappropriate content, something the tech giant has done to numerous apps before.
"Content safeguards are a challenging aspect of operating scaled platforms", Tumblr said in a statement.
Tumblr revealed that every image uploaded to their platform is "scanned against an industry database of child sexual abuse material" to filter out offending materials.More news: Facebook, Instagram down, company confirms
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It later explains that child porn content, which had not been previously flagged in the "industry database", was discovered by Tumblr officials during a "routine audit". "We immediately removed this content", the statement continues.
Tumblr's official app first appeared in the App Store nearly a decade after Tumblr acquired a third party app called Tumblerette.
The social media site said it plans to work with industry peers and partners like the National Center for Missing and Exploited Children to monitor uploaded content and address the "industry-wide problem".