Netflix Is Working on a Mobile-Only Subscription


Prices vary a bit by territory, and the cheapest United States plan is about US$7.99.

Netflix is market testing a mobile-only subscription in foreign markets.

Most know this, but the streaming network offers three pricing tiers with the cheapest tier at $7.99 per month, although it varies by country.

"We are always looking for ways to make Netflix more enjoyable and more accessible to people all over the world", Netflix told USA Today. As of now, it is speculated that company might just be targeting emerging markets for such mobile-only subscriptions, and it remains to be seen whether the service will extend to other parts of the world as well. Analysts predicted that Netflix could increase prices within the next year.

Netflix might be lowering prices in some countries, according to a report from Bloomberg. Recently, it announced 17 new shows from five Asian countries, nine out of it alone for India.

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Still, growth has been slow in the region.

The most popular video service in Asia, and the world, is Alphabet Inc's YouTube. High-definition video is not included in the plan. "They are not going to get 100 million subscribers in India with the current strategy". Netflix has also realised that to gain next set of users and boost sales, it has to experiment with its prices. It seems like a natural fit for the streaming service, but we'll have to wait and see how the trials pan out. Star India's Hotstar Premium streaming service, by comparison, sells for 199 rupees a month.

"We're used to competition", Mr. Hastings said.

Beyond experimental price cuts, Netflix is also interested in raising prices in other markets.

This means that much of Netflix's subscribers are now outside the U.S., though Media Partners Asia, a provider of advisory, consulting and research services, noted in a report in April that Asia "plays a modest role in the company's growth story" as it contributes less than 5% of the global base at the end of 2017.