The discounts began at midnight with the offers expected to continue until November 25. Starting today, you can save over $100 on device bundles, tablets, smart speakers and security cameras.
Popular stores like Target, Kohl's, Best Buy and Macy's are opening at 5 p.m. Thanksgiving day and will remain open or re-open for Black Friday.
Along with many devices being reduced in price there are also savings on entertainment across Amazon.co.uk.More news: Disc-less Xbox One sku coming in spring 2019 - rumor
More news: 'Earth-like' planet found orbiting Earth’s neighbouring star
More news: Facebook's Top Brass Say They Knew Nothing About Definers. Don't Believe Them
Zoe Mills, a retail analyst at the consultancy GlobalData, said that even though there had been "prolific discounting" already this year, Britons were expected to spend £10.4bn during the Black Friday sales, which is 3.1% more than in 2017.
Want to get your Alexa fix outside of the Echo?
Black Friday is Friday, November 23, this year, and Cyber Monday is Monday, November 26.
Every year customers hungry for bargains take to outlets both online and in physical stores to make the most of the yearly event. Although it does include a built-in speaker that's plenty loud enough to hear the answers to any questions you've asked Alexa, the Echo Dot works best when paired with a more powerful sound system.