OnePlus announces plans to break into the television market next year


The new division will be spearheaded by OnePlus Founder and CEO, Pete Lau.

'The home - perhaps the most important environment experience - is just starting to enjoy the benefits of intelligent connectivity. OnePlus's announcement says that it has learned a lot about design, hardware, software, and more in its years creating smartphones, and as a result, sees the OnePlus TV as a natural next step.

As far as teasers go, this one is probably the least-revealing ever. They are also inviting the OnePlus community to help them decide the name of the new TV. The amount of buzzwords in the text is off the charts - what's "connected human experience", anyway? - but it's safe to assume it'll include some sort of intelligent assistant, and that it'll be affordable.

However, Mr. Lau revealed details about his vision for the OnePlus TV to Business Insider.

OnePlus CEO Pete Lau has announced the company's plans to enter the Smart TV segment. The executive also said to the publication that the offering would be a "premium, flagship TV".

Apart from its popular smartphones, the "Never Settle" company offers a variety of headphones, mobile phone accessories, backpacks, caps, T-shirts etc in India. Lau said. "We call it: OnePlus TV". (All quotes in this story will be from the translator.) "It's not only to make a TV; we want to explore what OnePlus can do in the smart home industry". Today, it has announced that it will be making smart TVs.

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2019 is when you should expect to see a OnePlus TV. Android TV seems like a strong possibility. This suggests that OnePlus TV could be the start of the brand's product diversification strategy.

OnePlus has had a pretty successful run, with the company's tagline, "Never Settle", driving it to launch handsets that boast top-tier features without breaking the bank. The entries will be selected by October 31 and the names will have to be submitted by October 16.

The set is now dubbed the OnePlus TV, but the Chinese smartphone manufacturer is looking to its own online community to help pick the final name.

In true OnePlus fashion, however, Lau says that the company will solicit ideas from the community on what features and functionalities it wants from a TV - an approach that's served it well in the past. The Android enthusiasm started with the original Motorola Droid, but the tech enthusiasm now covers just about everything. "We want a seamless user experience", he told PCMag.

5G and AI are no longer buzzwords, but trends, which the company is taking seriously.