"That will put 1 million books in print before we've even gone on sale", Simon & Schuster told CNN on Monday, saying it had ordered multiple reprints to meet "extraordinary demand".
"Fear: Trump in the White House" hits United States bookstores on Tuesday after a weeklong buildup, with published excerpts, leaks and interviews that portray Mr Trump as dangerously erratic and uninformed.
Other Trump aides, including chief of staff John Kelly and Defense Secretary James Mattis, have denied quotes attributed to them in the book - quotes that ridicule Trump as "unhinged" and acting like a grade-school child.
Woodward says: 'The first is not knowing.
MARTIN: Let me ask you.
"Time and time again people will deny things", Woodward says. "I think it's probably six to a dozen people". "I've had these views for 30 years". I think that's a much broader conspiracy than people think.
Woodward has said that senior Trump administration officials have not told the truth in responding to the book.
"And that's how you end the book", Colbert said.More news: Three Times First Lady of Pakistan: Kulsoom Nawaz
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Showing a "lack of basic understanding" about how federal debt works, Trump suggested that they should "just go borrow a lot of money, hold it, and then sell it to make money".
Among the revelations in the book: Cohn once removed a document from the president's desk that would have ended a trade deal with South Korea. In the book, you quote him calling the president an "idiot", saying that the administration has devolved into quote-unquote "crazy town".
"A source tells us he [Trump] shouted out 'Bring back Hope Hicks!' Apparently, he preferred her response to ["Fire and Fury" author] Michael Wolff". And of course, there are these special intelligence operations that protect the country.
Colbert's critique concerned the very last line of the book, which contains a swear word that finishes a dramatic scene, leading Colbert to conclude that Woodward buried the lede. Published in 1974, it remains a testament to the power of shoe-leather reporting - and is perhaps the most influential piece of journalism in history.
"You say, I've got all this information, and I want to get your perspective on it".
"We're doing this in order to prevent World War III", Mattis told the president, according to Woodward's reporting.
"I stole it off his desk", Woodward quoted Cohn as later telling an associate.
Although, the commander-in-chief, the White House and several top Trump administration officials have denounced the book as "fiction" and "fabrication", it doesn't take away from the fact that the incidents reported in the book echo shocking similarities to other books written about the Trump administration.