It comes as no surprise that Apple builds on last year's iPhone X to create an updated "S" version, as it does every alternate year. Now Apple has removed the home button from its newest generation of iPhones for good. Inside it even shares the same brand new A12 Bionic processor found in the new XS and XS Max, and features IP67 waterproofing up to one meter for 20 minutes.
For users on Apple's upgrade plan, the tricked-out iPhone XS Max will run them a cool $68.66 a month on a 24-month payment plan.
Apple announced three new iPhones: The iPhone XS, iPhone XS Max and iPhone XR. For example, users can try out the new depth-of-field control image editing feature, which lets you bring the background of any given image in and out of focus after it's already been taken.
"This feature also provides an incentive to upgrade to the new devices, for users who might have just upgraded a year ago, but have been waiting for Dual-SIM support for their personal and business lines for some time".
The app incorporates various iPhone sensors to monitor a person playing basketball, and can display digital graphics on a person's phone that tells them statistics about that player's performance.
According to Apple, the new chip's eight-core design allows it to complete 5 trillion operations per second, compared to 600 billion operations per second with the previous A11.
Apple launched the iPhone X past year, and for the first time in more than a decade sales did not go as well as analysts had anticipated.
The premium iPhone XS is made with stainless surgical grade steel with a new glass formulation and has edge-to-edge screen, Apple said in a statement.More news: The Nintendo Switch just became a Final Fantasy machine
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The improved front camera also kicks up the fun of Animoji, now letting you customise your own animated likeness with "Memoji" in iOS 12.
The same thing applies to this year's iPhone XS and XS Max, which also have OLED screens.
The launch of a new iPhone is always a significant time of year for mobile operators.
iPhone Xs starts at $999 for a 64-gigabyte model, the iPhone Xs Max starts at $1099. Both phones are available for pre-order this Friday, Sept. 14, and begin shipping Sept. 21. It's also, size-wise, directly in between the new iPhone XS and XS Max - the iPhone XR has a 6.1-inch LCD screen. It's large, with a 6.1-inch display and familiar cutout at the top of the screen for FaceID recognition.
And the XR model is the cheapest at $1,229 for the 64GB and $1,479 for the 512GB model.
The latest price increase for the highest-end iPhone makes it, for the first time, more expensive than the entry-level price of a MacBook.
Apple also announced updates that push its Apple Watch further into medical device territory.
To mention some of its more impressive and useful upgrades, the Apple Watch Series 4 seems to work harder for your health, with its new ability to detect hard falls, and even take an ECG reading from your wrist.