CNBC, quoting an "internal document describing the plans", says that Amazon plans to release, among others, a microwave, an amplifier, a receiver, a subwoofer and an in-car gadget - all enabled with Amazon's artificial-intelligence-driven digital assistant, but only some with Alexa built-in. By partnering with smart home installation companies, Amazon can make its Alexa-powered devices more readily available in new homes. The microwave can make Alexa a key part of the kitchen.
Originally released way back in 2014, Alexa is starting to lose precious ground in the battle for AI supremacy against its young and ambitious Google Assistant challenger.
CNBC reports that Amazon is expected to officially reveal the new devices at an event to be held later this month, with a microwave amongst the potential gadgets. Audi, one of the popular automobile firms has recently took the wraps off its first ever electric vehicle that supports Amazon Alexa voice commands. There are also products such as the Roav Viva from Anker, an Alexa device which plugs into the 12-volt socket and plays music through the car's Bluetooth-enabled speaker system.
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Alexa is already linked up with several devices in the smart home market, ranging from voice-controlled thermostats, coffee makers, light bulbs and many more items.
If the new devices are made and sold by Amazon, they would be in direct competition with similar devices made by Sonos and Garmin. The company is reported to be working on a secretive home robot, as well, according to Bloomberg.
It's unclear if the new devices will consist exclusively of collaborations between Amazon and other tech manufacturers, or if all of the devices will be made and sold by Amazon. And in its most recent earnings report, Amazon CEO Jeff Bezos hinted at his ambition for making Alexa more widely used.
It previously announced a partnership with home construction company Lennar to include two Echo speakers in new homes and offered at-home visits from Amazon technicians.