Prime Day has started with outages on Amazon.com

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Amazon Prime Day is the company's annual sales bonanza.

This week's labor protests underscore a growing challenge for Amazon: It is facing increased scrutiny over its hiring and labor practices at a time when it is looking to add thousands of new warehouse workers and growing at breakneck speed.

Apart from Prime Day Sale, Amazon India has also announced a quiz for the app users wherein the participants stand a chance to win a brand new OnePlus 6 smartphone.

Amazon recorded $900 million in sales its first year, according to Coresight.

Amazon India is conducting its 36 hour Prime Day sale starting today. The Bloomberg Consumer Comfort Index for the week ended July 1 showed Americans' sentiment approaching a 17-year high, thanks to upbeat views of the economy and their personal finances.

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If you haven't signed up before there is the option of a free 30-day trial. So they are incentivizing the makers of Wi-Fi connected lights, locks, thermostats and cameras to drop their process this Prime Day.

PRIVATE LABEL PUSH: Amazon has been building its own brands, and it'll be offering deals such as 25 percent off its Rivet furniture brand, which didn't exist a year ago.

Last year, three out of four Prime Day shoppers visited other sites before purchasing an item on Amazon, with Walmart and Target the most popular destinations, according to a survey by Bazaarvoice, which monitors social-media feedback about brands. It says customers bought more pencils, pens, notebooks, glue sticks, lunchboxes and backpacks on Prime Day last year than any other day of the year.

Prime Day is inching closer day by day, and with it comes the chance to snag some great gaming deals. And even though retail has sprung back to life a bit this year-the SPDR S&P Retail ETF (XRT) is up 9.5% since the start of 218-it's still a big problem for the industry.

"People are demanding change, not just from politicians but also businesses", the Action Center on Race and the Economy said in a statement promoting Whole Foods protests. While it does drum up sales during a traditionally slow month for retail, many question whether it's more about marketing than money. If you already happen to own a PlayStation 4 console then this PlayStation VR deal is rather good, netting you free PlayStation Move controllers.

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