This year's sales event, which starts Monday afternoon, will be six hours longer than last year's and will launch new products. Arguably the best of all, among a number of discounted home Dash Buttons for household essentials, there's one for Doritos at 80 percent off, so you'll never be short on chips (unfortunately, as it stands, there is no Amazon Dash Button for dip).
InfoScout said that while two-thirds of Amazon shoppers browsed Prime Day past year, only 37 percent actually made a purchase, and 67 percent of Amazon shoppers said they compared prices on other retailers' sites.
Alexa skills: Prime members who use at least 4 skills will get Rs 200 Amazon Pay cashback.
So what can we expect from Prime Day in the United Kingdom and US?
Deals for Prime members will be on this page on Prime Day.
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Making Prime Day last even longer "ratchets up the pressure on all of retail" to roll out heavy promotions "in hopes of attracting shoppers and dollars", said Charlie O'Shea, lead retail analyst at Moody's.
Amazon Prime Day offers: During the sale, some of the flagship smartphones will be available at a cheaper price. And at its more than a dozen Amazon Books stores, discounts will expand beyond devices.
Amazon will be rolling out the big summer sale red carpet for its Prime customers at noon today with over a million special deals on various items including the company's own offerings.
Amazon seems to want you to have a seriously high-tech home - and thus have more internet shopping opportunities around you at all times.
Amazon Brands will see new launches across men's apparel, whole spices and kitchen appliance categories. These include up to 30 percent off on Garmin's range of wearables and up to 30 percent on Seagate hard drives and Sandisk storage devices.
Amazon is also promising to deliver one million deals for the first time.