Customers began lining up hours before before store openings nationwide, with several users posting pictures and videos of "Black Friday-esque" turnout. "We understand that many guests were turned away as, due to safety concerns created by the crowds, authorities in certain locations closed Build-A-Bear stores and, in other locations, we were forced to limit the line".
In the U.S., parents reported having to wait up to five hours in lines, with some eventually missing out when a number of stores were forced to close.
Build-A-Bear launched its first "Pay Your Age Day" Thursday, offering customers the chance to buy any bear for the price of their child's age, and people were all over it.
The company offered a "pay your age promotion" Thursday prompting hour long waits and lengthy lines that wrapped around the mall in some cities.
However, Build-A-Bear said there had been an "unprecedented" response to the promotion for the bears, which normally cost more than €20.More news: Britain's Prince Louis to be christened in private ceremony
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Build A Bear's Pay Your Age Day promotion has flooded the Franklin Park Mall today, with a line that's out the door - of the mall.
Build-A-Bear workers said they weren't shutting the event down in Kennewick. We understand our affected Guests may be disappointed, and we are working to address the situation. The concept was that a 4-year-old would receive a Build-A-Bear for only $4.
Some people said they had been waiting outside the Concord Mills Build-A-Bear Workshop location before 6 a.m. Thursday morning.
The company says these vouchers may be used on a future purchase. We were 30th in line.
Customers hoping to "pay your age" to buy a Build-A-Bear Thursday are out of luck as lines have been closed across the USA and Canada due to crowds clamoring for the deal, the company said.