Amazon sells more than 100 million products on Prime Day event

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Amazon Prime Day 2018 is underway today, Monday July 16.

There's 3 months of KindleUnlimited for $0.99, 3 free audiobooks from Audible and free games each day in the run up to July 16 and beyond from Twitch Prime.

"We believe Amazon's Fulfillment Center jobs are excellent jobs providing a great place to learn skills to start and further develop a career", the company said in comments emailed to Reuters.

Some Amazon customers were frustrated by crashes during the site's Prime Day sales event, according to posts on Twitter from across the United States. The company has also been running influencer campaigns on the social-media platform in anticipation of Prime Day, so some of the growth is a reflection of that, says Maggie Cheung, Tomofun's co-founder and chief marketing officer. Others included a water filter for hiking and the multi-use Instant Pot.

Amazon's self-created Prime Day holiday was rocky, at best. CNET points out, for example, that Amazon Prime Day deals will include a $100 savings on the 64GB Moto G6, which is priced at $259.99 during the sale.

Shoppers, meanwhile, have lots of sales to choose from as other retailers offer promotions to try to take a share of the spending. And industry observers said Amazon could have done a better job in several areas, such as offering personalized recommendations.

"I am shocked this caught them off guard", analyst Sucharita Mulpuru-Kodali at Forrester Research wrote in an email.

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Its annual flash sale give shoppers the chance to snap up bargains on millions of products across fashion, electrical, grooming and technology.

She also said some of the products Amazon's site was pushing were a little odd, like urinal splash guards in the health section.

Gary Liu, vice president of marketing at Boomerang Commerce, said he believes shoppers got a "vanilla" experience when it came to personalization. That's a huge discount as Amazon Music Unlimited streaming is usually £9.99 a month, or £7.99 a month for Amazon Prime members.

Shoppers purchaed more than five million toys, beauty products, PCs, apparel items and kitchen products.

By about 4:30 p.m., ET, many Prime Day links were working, AP reported and Amazon said it was working to resolve the glitches.

To help you get the most out of this momentous occasion, TV Guide has compiled this awesome compendium of curated Prime Day finds by fandom.

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