Amazon Prime Day 2018 Kicks Off July 16, Deals Already Happening

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Jeff Wilke, Amazon CEO Worldwide Consumer said: "Prime members will enjoy a day and a half of epic deals, with 36 hours to shop more than one million deals across the globe".

This year's Amazon Prime Day kicks off July 16 at 12PM PT (3PM ET) and will last through 12AM PT on July 17 (3AM ET on July 18). Prime members will see deals taking place at Whole Foods and events taking place in major USA cities.

Amazon Prime Day sees the company heavily discount items across the amazon.com.au store front, offering discounts on books, electronics, DVDs, video games, smart home, cookware and kitchen appliances, toys, fashion, and everyday essential items.

Offers that began today include discounts for the Echo Show, Amazon brands, Prime video, DVD and Blue-Ray, Amazon Music, Twitch Prime, Kindle Unlimited, eBooks and Audible. Just ask her on your Echo. Prime members will exclusively be able to buy brand new products from some of the biggest brands until 15 August, meaning they'll get their hands on the latest and greatest before anyone else.

Amazon Music - Prime members who haven't yet tried Amazon Music Unlimited can get four months of the premium, on-demand service with access to tens of millions of songs and hands-free listening, for just $0.99.

Prime Day will start on 16 July at 21:00 SA time, and will run for 30 hours. In-game content for Warframe and Playerunknown's Battlegrounds are also being given away to Twitch Prime users. It had more sign-ups during 2017's event than any other day in the company's history, Amazon said at the time, without providing specific numbers. This is the first time customers in India will gain access to hundreds of top global Prime Day deals.

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A few days ago, Amazon UK mistakenly leaked a marketing image that revealed Prime Day 2018 would start on July 16th, a day after this year's World Cup tournament ends. "Make sure you are ready to inform and promote to your readers and earn big!"

Make no mistake, Prime Day is all about one thing: selling as many Prime memberships as possible.

Watch A Deal - The Amazon App ensures you never miss a deal.

But what happens when I click through to the "get more games" button?

As we predicted, Amazon is already putting massive emphasis on their media services and Echo products, plus literally everything you'll need to give your home the summer glow up it deserves. In 2016, a computer glitch prevented people from checking out their purchases online in the early hours of the sale.

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