YouTube rebrands Red to Premium, announces European launches


Google's YouTube will launch a music streaming service next week, it said on Thursday, looking to use its popular internet video brand to tap the growing market for paid music streaming.

The service will be available from May 22 in the US, Mexico, South Korea, Australia and New Zealand.

YouTube is launching a new music streaming known as YouTube Music next week on May 22nd.

YouTube Premium - $11.99 per month, includes YouTube Music Premium, ad-free, play in background, YouTube Originals, downloads. The paid tier will be called YouTube Music Premium and start for $9.99 per month.

Google Play Music subscribers will automatically move to YouTube Music, without losing their playlists, purchases and uploads.

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YouTube is rebranding its subscription service from YouTube Red to YouTube Premium and has confirmed plans to launch the service in Europe for the fist time.

Apart from YouTube Music, Google also announced that it will rename the company's video content streaming service YouTube Red, as YouTube Premium. Starting May 22, YouTube is about to make it that much easier with the revamped YouTube Music app.

While you can enjoy YouTube Music free of charge, this will mean having to endure ads.

YouTube Music will personalise the users' home screens dynamically to provide recommendations based on various factors such as their location, their listening history and what they are doing at the moment. Nothing else will change with Google Play Music for now. It's unclear if YouTube Premium will be rolling out to other countries, however. YouTube Red also adds a bunch of other features like offline access. "We will continue to invest in programmes to support creators, and encourage more diversity and distribution of their content", said Robert Kyncl, Chief Business Officer, YouTube. YouTube Premium, the rebranded YouTube Red, costs $11.99 per month and also includes a YouTube Music Premium subscription. It'll be coming soon to new markets including Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the UK.

The primary improvements over the Play Music app are the inclusion of official music videos and scores of unofficial remixes of prominent songs.