IHOP or IHOB? Online Followers Confused by Restaurant's New Campaign


After a week of speculation, well-known breakfast joint IHOP announced it's changing its name to IHOb, with the "b" standing for "burgers".

After IHOP revealed the meaning behind its name change to IHOb on Monday, Wendy's went after the former pancake house on Twitter.

The restaurant chain announced Monday that the "b" in IHOb stands for burger.

Turns out, the IHOb name change is simply a stunt to promote its new burger menu, according to USA Today.

Although the name change may not be permanent, a few IHOP's in Los Angeles have taken things to the next level by changing their store signs. The company disclosed the new IHOb identity last week, although it didn't say what the "b" represented. - Rebelez joked that diners could order a side of flapjacks and make their own pancake burger.

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The restaurants already had burgers.

So, naturally, the store is now adding and the handful of new burgers to the menu.

Some people love the new change while others...not so much. Patrons can expect a new line of burgers like the Big Brunch burger shown in this video posted on Twitter. "We've pancaked pancakes for 60 years now so it's the ideal time to start burgerin' burgers". Or are you like a lunch place with just burgers?

The chain has been known as IHOP since 1958, when the first restaurant opened in Toluca Lake, California.