AMC Theaters Challenges MoviePass with Its Own Subscription Service

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Theatres may be giving MoviePass a run for its money.

The new service, AMC Stubs-A-List, costs more than MoviePass at $19.95 a month, but the benefits may well justify the cost.

Although there is no carryover from week to week, AMC notes that all three movies can be seen on the same day (with a two-hour buffer between each show time) and that members can see individual movies they have previous seen. Soon after announcing the launch of Stubs A-List, IMAX announced that it would be in full cooperation with the service and that there would be no added charge to see IMAX movies through the A-List service.

"Since its inception in 2011, AMC Stubs has continued to evolve to meet the needs of its customers, as it did in 2016 when we introduced the free tier, AMC Stubs Insider", said Adam Aron, president and CEO of AMC Theatres in a statement. However, since it's only AMC theaters, users won't have access to a lot of the independent cinema that has been thriving with MoviePass. Now AMC has finally wised up to people wanting a subscription model and offered their own service.

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Unlike some of MoviePass' newer subscription offerings, AMC's new Stubs A-List places no restrictions on format - IMAX and 3-D movies are included - and allows users to purchase advance tickets as well as spur-of-the-moment sales. Shares of Helios and Matheson Analytics, the parent company of MoviePass, plunged more than 29%.

It will be up to consumers to decide which deal is best, but it's good to have competition in this space, and I personally think that AMC Stubs A-List will be the more sustainable option despite carrying the bigger price tag.

In this Tuesday, Jan. 30, 2018, photo, Cassie Langdon holds her MoviePass card outside AMC Indianapolis 17 theatre in Indianapolis.

As Bloomberg reported, MoviePass, which helps feed people's film habits by giving them movie theater passes for a monthly fee, recently dropped its monthly subscription price to $9.95. "We want to make movies more accessible, they want more profit". AMC is also waiving its normal $15 Premiere annual fee for Stubs A-List members.

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