Haley added that "we've pancaked pancakes for 60 years now so it's the ideal time to start burgerin" burgers, and we're kicking it off by flipping the "p" in IHOP to a "b' for burgers".
According to the restaurants website, IHOP traces its roots back to the opening of the first International House of Pancakes restaurant in 1958 in Toluca Lake, Calif.
Consumers also had some fun with the name change, with some claiming they'd been triggered by the change and others suggesting the "b" might really stand for "bummer".
Other than the Twitter handle, IHOb didn't reveal details about its rebranding, including the cost or how it would affect more than 1,750 IHOP restaurants worldwide.
"The change, in fact, celebrates the debut of the brand's new Ultimate Steakburgers", the company said in a press release about the seven new all-natural burger varieties.More news: Former Raptors coach Dwane Casey reaches five-year deal with Pistons
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"We are definitely going to be IHOP".
And Red Robin, which doesn't have a breakfast menu, teased: "We're as serious about pancakes as IHOb is about burgers".
"I just love IHOP for its breakfast", said customer Doreen Sharir at a half- full eatery on East 14th Street early Monday afternoon.
The fast-food chain went even further with this tweet that claimed no matter what, their burgers were still superior to IHOPs. Its most recent notable exchange was with WWE wrestler Braun Strowman, who called them out for not having its grilled chicken sandwich readily available upon his past visits.
Some dismayed fans just could not understand the need for it.
"IHOP changed their name to IHOB for BURGERS, Nobody asked for this", one user wrote.
The new IHOb Twitter account includes a cover image of the word "Burgers!" hovering above a handful of different burgers, including ones with bacon, hash browns, jalapeños and eggs.