Watch Tim Cook's Duke University Commencement Speech


Apple CEO Tim Cook turned to a familiar source when it came to offering advice to the class of 2018.

In March, it was revealed that data firm Cambridge Analytica had harvested information belonging to almost 90 million Facebook users - prompting global outrage and forcing CEO Mark Zuckerberg to apologize.

In his delivery of the university's keynote address, Cook congratulated the university's graduating seniors, advising them to "look back over you shoulder fondly and say goodbye to act one of your life and then quickly look forward". Indeed, during a recent visit to Facebook, an official told Barron's the controversy swirling around the Cambridge Analytica privacy flap, as well as the company's role in the 2016 presidential election, has gnawed at employees concerned about the company's image.

He says that Apple doesn't believe that making the most out of technology means trading your right to privacy.

He added: 'So we choose a different path, collecting as little of your data as possible, being thoughtful and respectful when it's in our care because we know it belongs to you'. "And not at all aligned with the truth", Zuckerberg told Vox. However, Cook touched on the subject of data privacy when he asked of graduates to give this a good and strong thought, as he rejected the lack of privacy in technology.

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Well, Cook's speech encapsulated everything from climate change and its effect to Apple's use of the renewable energy and certainly telling the graduates how important an obligation it is for them to leave the world a better place than they had found it.

"Steve's vision was that great ideas come from a restless refusal to accept things as they are". However, when it comes to Apple, the Cupertino giant has followed a stringent privacy policy.

After that, Apple committed to increased transparency, and the company encrypted iPhones to make it more hard for anyone - even authorities - to get their hands on data.

The company caught flack when it announced in February a plan to move iCloud accounts registered in mainland China to state-run Chinese servers.

"Fearless, like the students of Parkland, Florida, who refused to be silent about the epidemic of gun violence and have rallied millions to their cause".