Following reports that several women have accused Morgan Freeman of inappropriate behaviour and harassment, Vancouver's TransLink announced that it would be suspending announcements using the actor's voice. "Now we have pulled the ads but we are still working with Visa on this Tap-to-pay campaign and that's not changing".
The collaboration did not cost TransLink anything and the transit authority did not pay or hire Freeman for the voice work; the announcements are part of an ad campaign paid for by Visa Canada.
TransLink, the city's transportation agency, said it has "decided to pause his voice announcements" in light of the allegations against the actor.
Not only have eight women revealed that Freeman allegedly made remarks about their body or touched them inappropriately, eight other witnesses confirmed this behavior.
The new system launches June 4, in which riders can tap in and out with their Visa card.
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In a statement Thursday morning, the company said they were pausing the ads after the stories broke Thursday morning. "We will be in touch with Visa to discuss further", TransLink said in a statement early Thursday.
Freeman's voice will be heard notifying transit riders about TransLink's new tap-to-pay feature.
After the allegations were made public, Freeman issued a statement through his publicist apologizing to anyone who may have felt "uncomfortable or disrespected" by his behaviour, saying that was never his intent.
Within hours of TransLink pulling the Freeman-voiced ads, social media users have been quick to offer up their own suggestions as to whom they would like to hear throughout SkyTrain stations and buses.
"Or celebrity participation in any branding of our system would be something we'd have to discuss", says Drews.