Pieces come in 36 different sizes ranging from 32A-44DD in cup size and XS-3X in panties. Oh, and nothing's over $100.
Savage X Fenty is now officially available worldwide online, and people are already facing long wait times. However, things are, as expected, selling out fast.
We've collected some of the responses regarding the Savage X Fenty lingerie line and wait times below and on the following pages.
Despite these difficulties, many fans were clearly willing to work for their lingerie: As of press time, many items are already sold out, including nearly all of the larger sizes.More news: SpaceX launches its newest Falcon 9 rocket
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Rihanna threw a launch party for her lingerie collection in New York City to celebrate the big release.
Savage is the latest company in Rihanna's continuously growing empire. "I'm not built like a Victoria's Secret girl, and I still feel very attractive and confident in my lingerie", she said. Bras will reportedly be sold from $39 to $59, with T-shirt bras and underwear at a slightly lower price point ($29 to $34 and $14.50 to $29, respectively). "You don't have to stick to one personality with lingerie; it's fun to play around", she said.
Similar to Rihanna's crusade to empower women with Fenty Beauty, the 30-year-old hopes Savage will help women embrace their own sexiness. There's On the Reg (your everyday pieces), U Cute (lacy bralettes and undies), Damn (lace corsets and satin pieces) and Black Widow (sheer fur-trimmed pieces and cupless bras). One person writes, "Savage x Fenty doesn't go higher than DD".
For Rihanna superfans, there's also a dedicated membership program where for $50 annually, shoppers get exclusive early access to launches, the ability to shop limited-edition items, and free two-way shipping.