This feature, Zuckerberg stressed, is based on the idea that websites generally need cookies to work, with users having the option to delete their viewing history anytime they please.
He continued that this is something "a lot of people have asked about recently", the ability to see information that is being used by Facebook, its analytic tools and its advertising partners. "We also use this information to make your experience on Facebook better".
"In your web browser, you have a simple way to clear your cookies and history".
Dan Goldstein, president of digital marketing agency Page 1 Solutions highlighted Facebook's announcement it would let users clear their browsing history from the platform as a sign the company "is getting the message" about privacy. The same will be true here.
"While Mr. Zuckerberg does not normally come under the jurisdiction of the United Kingdom parliament, he will do so the next time he enters the country", Mr. Collins wrote in a letter addressed to Rebecca Stimson, Facebook's regional head of public policy.
"After going through our systems, this is an example of the kind of control we think you should have".More news: Juventus storm back to beat Inter Milan
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In a separate blog post on Tuesday, just as the conference was getting underway, Facebook's chief privacy officer, Erin Egan, said it would take months to build the Clear History feature.
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Facebook says it will utilize dating preferences, things in common and mutual friends for matching people together, showing the profiles of those who have opened themselves to dating only to other members who are using the feature. Facebook is obviously trying to walk the line between user controls and its targeting.
The incident prompted CEO Mark Zuckerberg to reenact previous apologies before US Congress and led to a variety of policy changes created to allay fears that the social advertising company only gives lip service to privacy.
Facebook-affiliated sites and apps will still get information about your actions, but it will store the data in a manner that is not associated with your account, she said. However, it'll continue to provide aggregated analytics to the developers.