"Our overarching goal - one we hope everyone shares - is to make sure Juul, and any other e-cigarettes or tobaco products, aren't getting into kids' hands in the first place", Gottlieb stated.
The FDA has issued warnings to 40 stores as they try to stop illegal sales of e-cigarettes to children.
Out of those 40, two locations were included in New Jersey: Top Line Vapor in Somerdale and Mode E Cigarettes in Blackwood.
The FDA asked Juul to turn over documents related to its marketing tactics, how its product affects health and any research it's done on use among young people. The rare request focuses on whether certain product features are specifically appealing to young people. Fairfax County Public Schools created an informational video for parents about "Juuling".
"The most unusual part of today's announcement is that the FDA has sent an official request for documents to San Francisco-based Juul Labs".
The electronic device turns liquid that usually contains nicotine into an inhalable vapor. "We said to the FDA, 'Call them on it, ' and they finally did". Health advocates have anxious about the popularity of vaping products among kids and the potential impact on adult smoking rates in the future.
"We don't yet fully understand why these products are so popular among youth", FDA Commissioner Dr. Scott Gottlieb wrote in the public statement. "In recent months, Juul Labs has captured close to half the estimated $2 billion e-cigarette category, according to a Wells Fargo analysis of Nielsen sales data", Chaudhuri and Chaker continue. That's up from just five percent of the market in 2016. The company said it wants to help combat underage use and maintains their product is meant to be an alternative for adult smokers. CEO Kevin Burns issued a statement Wednesday saying Juul will work with the government to raise the age at which the devices can be purchased to 21.More news: Indu Malhotra takes oath as Supreme Court judge
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According to a 2014 Surgeon General's Report, e-cigarettes may be less harmful than combustible tobacco products, but they have been shown to strongly increase the likelihood of cigarette use among young people.
The Food and Drug Administration is asking the company behind leading e-cigarette brand Juul for information on how its products appeal to kids and teens, opening the door to possible enforcement actions.
He said some students are even selling Juul start kits. Chaz Nuttycombe, an 18-year-old who has never tried vaping, says it's prevalent at his school, Hanover High near Richmond, Virginia.
"So they can use it when the teacher has got their back to the class", Sexton said. "I think my generation has been educated on what's in a cigarette, the poisons and whatnot".
These letters mark a small but significant moment in the FDA's crackdown on e-cigarette and tobacco sales to youth.
Abut 36 percent of high school seniors have tried vaping at least once, and many say that particularly slim Juul devices make it easy to get away with doing it in class.
While the FDA gained authority to regulate e-cigarettes in 2016, many anti-smoking advocates have criticized the organization for not more aggressively monitoring these companies' practices. "These are very positive steps and demonstrate that FDA recognizes the problem of youth use is very serious", said Matthew Myers, of the Campaign for Tobacco-Free Kids. 'But they don't address the biggest issue that the FDA is not been enforcing its own rules'. Gottlieb notes that standards and other regulations for ENDS will continue to be pursued by the FDA.