Facebook To Send Cambridge Analytica Data-Use Notices


Rep. Anna Eshoo, the Silicon Valley congresswoman, didn't mince words in an interview with this news organization last week, in which she said she hopes to tie in the privacy questions over Cambridge Analytica - the political data consulting firm that obtained personal information of up to 87 million Facebook users without their permission - with the lingering issues about how Facebook's platform was used by Russian trolls to try to influence the USA presidential election.

"It's not enough to have rules requiring they protect information, it's not enough to believe them when they tell us they're protecting information - we actually have to ensure that everyone in our ecosystem protects people's information", Zuckerberg said.

Judiciary Committee Chairman Chuck Grassley said users "deserve to know how their information is shared and secure", and that he wants to explore with Zuckerberg ways to balance safety with innovation.

Facebook said CubeYou, a firm associated with the University of Cambridge Psychometrics Centre, will be suspended after CNBC notified Facebook that CubeYou was collecting information about users through quizzes. "That goes for fake news, foreign interference in elections, and hate speech", Zuckerberg said.

If Zuckerberg does not provide satisfactory answers this week, Congress is more likely to push new laws to strictly regulate Facebook.

If your data was swept up by Cambridge Analytica, you'll get a message saying that "We have banned the website 'This Is Your Digital Life, ' which one of your friends used Facebook to log into".

"If we detect suspicious activity, we'll do a full forensic audit". He will probably also want to talk about Facebook's global compliance with General Data Protection Regulation (GDPR), a broad set of privacy protections being introduced in the European Union in May.

You might think it thrives on connecting people but Facebook's business model has always been to turn its users' information into money.

Canada's privacy commissioner and House of Commons' ethics committee have each launched separate investigations into the data abuse scandal. Facebook said the research "will be entirely forward looking" instead of trying to reanalyze Russia's interference in the 2016 election.

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He is also expected to be asked about Russia's use of social media during the 2016 US elections.

SANDBERG: We still don't know.

The company has said that as many as 146 million people may have received information from a Russian agency that's accused of orchestrating much of the cyber meddling in the election.

Facebook also removed hundreds of pages and accounts run by a Kremlin-linked troll army, announced plans to label all political and issue ads and introduced a research initiative to study the impact of social media on elections. "We are actually the product Facebook is marketing to other folks", said Pozner.

Lawmakers of both parties say Facebook has been far too slow to admit its problems or reveal security breaches.

Facebook CEO Mark Zuckerberg waits in the office lobby of Sen. Bill Nelson (D-Fla.) on Capitol Hill, April 9, 2018. After receiving Facebook's response on Thursday, the government waited for London-based analytics firm CA's response to take a decision on the matter.

Zuckerberg will face United States lawmakers on April 10 and 11, in what will be a turning point for the company and its future.

Some congressional committee hearings appear divided, with Republicans and Democrats pursuing different agendas as they question witnesses.

In that list, users can see their political affiliation as well as other key phrases and demographics that Facebook has put the user into.