The GIF in question didn't show up when Gizmodo searched for it on Giphy's desktop site. A spokesperson for Instagram said: "This type of content has no place on Instagram. We have stopped our integration with Giphy as they investigate the issue", an Instagram spokesperson was quoted as saying by TechCrunch. They added that all gifs that appear on Snapchat are meant to be "rated PG" and be suitable for the app's 13-and-up users. Users noticed the racial slur and tweeted screenshots of it, tagging Instagram.
The GIF "appears to suggest that millions of deaths are caused by black people committing crimes with a number counter continually rising". ". Below is a screenshot of the GIF".More news: Russian spy attack: British troops deployed to assist probe
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"We are very sorry". Giphy, however, has not yet responded to TechCrunch's request for comment.
In a bid to increase interactability on messenger platforms, various applications such as Hike, WhatsApp and Hangouts, apart from Instagram and Snapchat have explored different add-on features, including stickers and emojis. TechCrunch broke the news on Instagram building a similar Giphy integration in late January, which launched a week later.
As spotted by Matt Rappaport and reported by TechCrunch, Snapchat is now testing the ability for users to tag other users within Snaps by including their username in a text field. Back in 2016 it was heavily criticized for creating an Asian "yellowface" stereotype augmented reality lens that gave people slanted eyes.