#PadManChallenge: B-Town accepts challenge, makes it viral on social media

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Akshay Kumar's three releases in 2018 include Gold, Padman and 2.0 and fans are extremely excited.

Entrepreneur Arunachalam Muruganantham, who made low-priced sanitary pads for the women of his village, began the #PadManchallenge on social media and tagged Akshay Kumar. Yes, that's a pad in my hand an there's nothing to be ashamed about. It will be interesting to see whether Big B, Bhai and Badshah take up the challenge sportingly or not! The Dangal (2016) actor proudly held a sanitary pad and encouraged his followers to talk freely about it. So far actors Alia Bhatt and Amir Khan have posted their pictures with a pad and have nominated their other friends. Hype around the film is global as Twinkle Khanna, who serves as the producer was invited to oxford to speak about the film in sanitary pad generally being a taboo in the country.

From the last couple of days, you might have various popular celebrities including Akshay Kumar, Sonam Kapoor, Deepika Padukone, Aditi Rao Hydari, Arjun Kapoor, Dia Mirza, Alia Bhatt and the one-n-only Aamir Khan posing with a sanitary pad and sharing that picture on their respective Twitter pages.

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Padman, starring Sonam Kapoor, Akshay Kumar & Radhika Apte in lead roles, releases on 9th February.

PadMan is based on "The Sanitary Man of Sacred Land", a short story from Twinkle Khanna's book, The Legend of Lakshmi Prasad.

We are absolutely loving the way the makers and the cast are promoting the film and creating awareness around menstruation.

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