Hyundai Motor to Launch All-New Santa Fe SUV Next Month

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The two-row, five-seater SUV was unveiled to South Korean media at a "preview" event, before its official launch in February in the home market. More details are expected at the unveil venue, Geneva Motor Show.

The 2019 Hyundai Santa Fe will be coming in with major exterior upgrades but besides that, Hyundai will also be giving their crossover a few new safety features this year. "Still, we are waiting for a detailed road map to be proposed and developed by the Niti Aayog", Koo said. Hyundai Motor declined to comment. India is the third-biggest market for Hyundai globally, behind China and the United States (outside home market Korea), and its share in the company's global revenue is around 15%.

A firmer local currency also adds to the woes of the automaker, as it is eating into its profits repatriated from overseas and hurts the price competitiveness of its exports in the United States and other markets.

The current Hyundai Santa Fe has been on the market since 2006; a staggeringly long tenure in a market that is hot for SUVs and crossovers.

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Its sales fell 33 percent a year ago, with just 51,661 units sold, widening a gap with Kia's top-selling Sorento SUV. The Korean auto major will invest over $1billion in India over the next three years, including funding for local assembling of Kona electric SUV to roll out in 2019, a year before Maruti Suzuki launches its electric vehicle.

In 2017, Hyundai suffered declining sales in major markets such as China and the USA due to a diplomatic row and a lack of new models, respectively.

This Hyundai Santa Fe rendering borrows some styling from the Hyundai lineup but looks perfectly fresh. The company plans to invest over ₹ 6,300 crore in India in the next three years on new products, development of powertrain and setting up of a new office building.

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