This year though, Red Bull are doing things differently.
Australian Daniel Ricciardo will get his first chance to sample his new ride for 2018 when he takes the all-new Aston Martin-Red Bull Racing-TAG Heuer RB14 for a spin at Silverstone as part of the teams pre-season filming day.
However, it was quickly announced that this was a 'special edition livery' and the official livery would be kept under wraps until the first day of testing in a week's time.
Considering that regulations from 2017 to 2018 had some minor changes in themselves apart from the halo and a few bodywork touches, Red Bull Racing was able to launch the RB14 much earlier as compared to previous years. The former F1 world champions will now have a week for final preparations before the start of the first pre-season test at Circuit de Catalunya which begins on February 26.More news: Donovan Mitchell wins Verizon Slam Dunk Contest
More news: Kibbles 'n Bits, other dog food brands recalled after euthanasia drug discovered
More news: PNB Case: Will take Appropriate Supervisory Action, Says RBI
"The regulations have changed so that you have to announce what engine you want to compete with the following year by the summer", said Marko.
In a departure from the tradition of recent years, Red Bull have actually released their new F1 vehicle well in advance of winter testing, and said that they did not to need to launch "aggressively late" this year.
"I can already feel that the rear feels pretty settled, even in these poor conditions. Those are encouraging early signs", said Ricciardo.
"Installing the Halo has been a challenge - mostly in terms of building a chassis strong enough to accommodate it and pass a brutal homologation test", RB added.
"I can see fine".