A spokesperson for Symantec, which makes the Norton anti-virus software and owns the identity theft protection company LifeLock, said Friday that it has "stopped its discount program" for NRA members.
The company is the latest in a growing number of major corporations that announced this week they would be ending their relationship with the NRA.
The insurance company on Friday said it would stop underwriting NRA-branded insurance policies for gun owners a program called "NRA Carry Guard", Reuters reported.
The NRA has faced increasing backlash following the Florida school shooting, one of the deadliest in the country.
Dozens of students and parents from the Florida high school lobbied for a ban on assault-style rifles, after the incident. Another insurer, MetLife Inc, also said it had ended an auto and home incentive program for NRA members.
Like many other organizations, the NRA has benefit deals with companies created to make membership more appealing. The NRA "member benefits" page offers savings on a credit card, hearing aids, life insurance, home security systems, vehicle purchases, moving fees, prescription drugs, and branded checkbooks, among other things.More news: Australia's deputy PM resigns over sexual harassment claims
More news: Kremlin critic Alexei Navalny says he was briefly detained for organizing protests
More news: Windows 10 PCs with 5G connectivity arriving next year
The NRA was advertising a Hertz partnership on its "member benefits" page as recently as Friday morning, but that notice disappeared by the afternoon.
Hashtags urging boycotts of specific companies involved in the deals have sprouted up across social media over the past several days.
First National Bank of Omaha and Enterprise Holdings have ended their business relationships with the National Rifle Association (NRA) in the wake of the Marjory Stoneman Douglas High School shooting.
Enterprise followed a few hours later on Thursday.
Twitter accounts for the three brands tweeted the statement in response to inquiries from users, some of whom identified themselves as customers, demanding it sever ties with the NRA. A year earlier, Starbucks Corp. made a similar statement after the Newtown, Connecticut, shooting.
In a tweet, the company said the program will end on March 26.
Movers North American Van Lines and Allied Van Lines also disassociated their companies from the NRA. Newsweek has reached out to the NRA for comment. Mike Pence signed legislation allowing businesses and individuals to discriminate on the basis of sexual orientation.