YouTube Monetization Rules Now Favor Established Channels Over Small Ones


Last night Paul Muret, Google's VP of display, video and analytics, announced that only channels with at least 1,000 subscribers and 4,000 hours of watch-time over the last 12 months would be eligible for earning money from the ads displayed on the site.

I received an automated message from YouTube via email telling me they would be in touch as soon as possible. They're never going to get 1,000 subscribers. Those who passed the previous goal but not the current goal will be removed from the Partner Program starting February 20. Some of those video creators reported as much as an 80 per cent drop in sales following YouTube's tighter restrictions.

The new rules will stop content like that from appearing on the site again but it will also make it a lot harder for creators who want to have ads on their content. This is a change YouTube is making to stop abuse of its platform. It's certainly not my fault. Once your channel reaches the new threshold, it will be reviewed to make sure it adheres to our policies and guidelines, and if so, monetization will be re-enabled. I realize that's not a ton in the grand scheme of things. but at a point in the past I made an additional $1k+ in revenues per year from YouTube (that was important revenue for me). And to have that ability taken away from me just because I don't now meet an arbitrary threshold set by you isn't (and I hate to use this word) fair. Clearly, YouTube doesn't care, as big creators are where the dollars come from, as evidenced by the refusal (or at least very slow action) to put up any blocks when insane things happen.

Perhaps I'm a unique case here, maybe I'm not, but I'm I asking you to reconsider the partnership termination for my account. YouTube is a community, and while there are thousands of established creators out there, new ones are really the backbone of that massive group of creators.

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YouTube is ordering workers to review thousands of hours of its most popular content and setting new limits on which videos can run ads, in its latest moves to ease advertisers' worries that their brands are showing up alongside offensive or controversial videos.

YouTube's decision seems especially harsh considering that Logan Paul has nearly 16 million subscribers, and small channel owners throughout YouTube and other social media platforms like Twitter are pointing out that they're the ones paying for his inappropriate posts.

YouTube doesn't mention the star specifically in its blog announcement, but does make reference to creating "higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone". I'd prefer to work with YouTube, but we shall see.