"Nothing is more important to us than the safety of the people who use our products", a Tide spokesperson told Buzzfeed News.
The challenge involves people, mostly teenagers, eating the laundry capsules on video for others to see on social media.
At least 10 people have now died eating Tide Pods as well. YouTube also considers these videos to be a violation of their policy, so in addition to removing the videos, they may penalize or deactivate these accounts entirely. Highly concentrated detergent is encased in a water-soluble plastic material that is meant to dissolve in the washing machine once started, and can therefore dissolve in your mouth when it comes in contact with saliva.
Alongside this, College Humor's "Don't Eat the Laundry Pods" video posted in March 2017 was viewed more than three million times and the Internet phenomenon has spread to become a popular meme. Well, they're not - OK, they sort of are, but it's a joke, people (albeit a potentially unsafe one).
Kids are eating Tide Pods.
Actual Tide laundry detergent pods are poisonous and should not be consumed
The Tide Pod Challenge led the American Association of Poison Control Centers to issue an alert, saying it received more calls about people being exposed to laundry pods in the first two weeks of this year than it did in the entirety of 2016.
Poison centers have already handled 39 cases of intentional exposure - 91 percent of them involved ingestion - among 13-to-19-year-olds this year, the agency said. An alarming number of videos have been uploaded to YouTube this month, prompting widespread health and safety warnings, reported MailOnline.
As to why it's so harmful to ingest laundry detergent, "it might seem obvious", reporter Anna Werner said on CBS News, who noted that the pods contain ethanol and hydrogen peroxide.
"The intentional misuse of these products poses a real threat to the health of individuals".
The Tide POD meme, which is often compared to the running joke of drinking bleach, has recently gotten so out of hand online that Tide is actually acknowledging it.
Eating a Tide POD is a BAD IDEA, and we asked our friend @robgronkowski to help explain.More news: Insane head-on boat collision caught on camera
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