The company's own sales platform, Viveport, got a look in with a new upgrade being rolled out that'll make it easier to use in virtual reality (VR) whilst providing new options.
The company also showed off a wireless adapter that has been optimized for low latency. It will be available in the summer.
The new HTC Vive Pro. The adaptor will ship worldwide in Q3. While VR, which transports you to a digital world through a special headset, has attracted heavy hitters like Facebook, Google and Samsung, consumers have been slow to embrace the technology.
That's certainly the case with most of the virtual reality headsets we've seen for the past couple of years, with only mobile VR - the Gear VR and Google Daydream headsets - really escaping the wired fate. But the pricey system required an equally pricey PC, and the cable attachments between the two made for a clunky experience.
Along with potential inside-out tracking and augmented reality applications, HTC has also decided to make their device a bit freer by announcing their own wireless adapter for the HTC Vive, similar to the TPCast product.
"Wireless VR has been on almost every VR user's wishlist since the technology was unveiled", said Frank Soqui, General Manager Virtual Reality Group at Intel Corporation. It didn't disclose the pricing. Stay tuned for our hands-on impressions of the Vive Pro.More news: SpaceX launches secret Zuma mission aboard Falcon 9 rocket
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Vive Pro's new head-strap was built with enhanced ergonomics and comfort, including a sizing dial for a more balanced headset that decreases weight on the front of the headset.
To start, there are dual-OLED displays, with a resolution of 2880 x 1600. Other improvements are "integrated, high-performance headphones with a built-in amplifier", dual microphones, and dual front facing cameras "designed to empower developer creativity", presumably with augmented reality applications.
Past hardware, HTC introduced an update to its Viveport VR and Vive Video platform where users can discover, experience, and buy VR content. The new portal features sample VR previews that give quick interactive glimpses into a game.
Last but not least, is partnering with Vimeo for its Vive Video service.