Google is going to consider page load times in mobile searches


The company today announced it will start considering page speed as an additional factoring when determining the order in which mobile search results are shown. The company ensures that only a small percentage of search queries will be affected by the changes, because only the slowest pages will be pushed down the results. The company has been using its enormous clout in the search space to get website owners to optimize their pages for mobile use in a variety of ways.

Google has been pushing faster websites in Search for a long while now.

Desktop searches have been ranked by Google with speed in mind since 2010. At the moment, it's not yet clear if the same algorithm change will be adapted to desktop users as well.

Wang and Phan encouraged webmasters to review various user experience metrics that Google has made available over the years to figure out how their site performance might be impacting the overall experience of mobile users.

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A public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions.

This is being called the "Speed Update", and it will target only the slowest loading pages. Google notes that the change only looks at the speed of a particular page, "regardless of the technology used to build the page", and the company told Search Engine Land that AMP pages could still be ranked lower if they load slowly.

PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations. In this example, since users from Search would be seeing an AMP page, the speed of the AMP page would be taken into account. The Chrome User Experience Data? Slow pages won't be completely banished, either.