Google Constricts YouTube Rules in cleaning up for Advertisements


In addition, YouTube said its content management staff will manually screen all videos included in Google Preferred - a premium service that grants advertisers access to YouTube's top-viewed content. Ads will only run on Google Preferred videos verified to be compliant with YouTube's ad criteria.

In response to "several issues" that affected its community and advertising partners on YouTube, Google announced "tough but necessary" changes in monetization effective in 2018.

In a blog post, YouTube acknowledged that barring small channels from advertising eligibility will not fully address concerns raised by some advertisers about videos that go too far. "New channels will need to apply, and their application will be evaluated when they hit these milestones", YouTube said.

For YouTube to increase the barrier of entry, I feel, would be one way to improve the "quality" of content (for advertisers). Starting February 20th, channels will no longer qualify for monetization (meaning that they are able to be accompanied by Google preferred ads that generate income for the content creator) if they have less than 1,000 subscribers and less than 4,000 hours of total watch-time.

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Read the full details of the update on YouTube's Creator Blog.

You may have been wondering why a lot of YouTubers are in panic mode asking people to subscribe to their channels; the reason is YouTube is tightening the rules around its partner program and raising the requirements that a channel/creator must meet in order to monetize videos. YouTube says this verification process will be completed by mid-February in the US and end of March for the rest of the world. In the next few months, a three-tier suitability system will be introduced to enable advertisers to review appropriate placements for their brand versus potential reach trade-offs. Seriously, the 22-year-old vlogged himself and a group of friends walking through Japan's Aokigahara forest, or popularly known as the suicide forest. In the months that followed, YouTube faced similar scrutiny for allowing Russian propaganda to flood its platform and bad actors to create exploitative kids content. She also promised that YouTube would announce additional changes in the coming weeks. He's also been removed from the YouTube show "Foursome", as well as other originals that had not yet been released. towards Paul matched much of the general public's complaints: "Suicide is not a joke, nor should it ever be a driving force for views".

This article was originally published by The Hollywood Reporter.