Goodbye MacBook Air? Rumors Swirl About 13-Inch MacBook


Some industry insiders are suggesting that these new orders - which according to sources speaking to Digitimes will ramp up to 600,000 units a month by the end of 2018, compared to 300,000 units now - could mean that Apple is preparing to release an entry-level MacBook without the touchbar.

"With new orders for MacBooks and other models, GIS is expected to ramp up its LCM shipments to 600,000 units a month by the end of 2018 compared to 300,000 units now", sources with knowledge of the agreement were quoted saying.

Hot on the heels of the latest MacBook Air rumors, Best Buy is slashing the price of Apple's entry-level MacBook Air line.

But past year the 13-inch MacBook Air, the only remaining Air model, got a minor hike in specification, notably with newer Intel processors. GIS first began supplying the displays for existing MacBooks in the fourth quarter of 2017.

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Apple is developing a new 13-inch MacBook. However, the MacBook Air sales have been stronger compared to the 12-inch MacBook, thanks to its affordable price tag.

The Chromebook Spin also has an 11-inch 1366×768 screen, much like the smaller MacBook Air.

This would leave the MacBook Air, which was launched in 2010, with just its relatively low price going for it. And while it makes sense from a business and marketing perspective that Apple would discontinue its MacBook Air in favor of a standard "MacBook", certain elements of the DigiTimes report raise more questions than they answer. Apple is also believed to use fullscreen OLED displays in future MacBook series, and it could retain LCD display technology for entry-level machines.