Amazon boosts Prime fees for United States monthly subscribers


Amazon increased its monthly Prime subscription cost Friday by $2 - a 18 percent jump - from $10.99 to $12.99.

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Amazon isn't raising the $99 annual fee for Prime membership so this appears to be a drive to push customers onto the yearly tier. If you're on the monthly plan and wind up sticking with Prime for a year, you'll pay nearly $156.

The new price hikes have likely been instituted to nudge monthly Prime members into becoming annual members.

But users who choose to pay up-front annual fees for the service will still pay $99 for standard membership and $49 for students.

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Customers in the USA will see the monthly price of Amazon Prime rise from $10.99 to $12.99.

For more information on the increases, visit Amazon Prime Price Change.

That last point is key; Amazon's yearly subscription price is, so far, not shifting. The company's bumping up pricing from $10.99 to $12.99. That fee isn't increasing, nor is a standalone Prime Video subscription rate of $8.99 a month. The new rates will kick in starting February 18, 2018.

Amazon doubled the number of items eligible for its free two-day shipping benefit to 100 million and shipped more than 5 billion items to Prime members in 2017. That's a $24 increase for the year, which comes out to a yearly rate of about $156. "Members also enjoy a growing list of unique benefits like Prime Music, Prime Reading, exclusive products and much more".

The firm has said its monthly Prime memberships, which first became available in 2016, are a good way to introduce people to the service.