YouTube launches 'Reels', a Stories-like feature

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YouTube will experiment with a beta version of Reels with a limited number of users before "expanding to more creators", added Livne.

Facebook took Snapchat's prime feature, and marketed it in the most successful way possible.

YouTube, the popular video-sharing platform from Google, is following Facebook, Instagram and Snapchat as it has launched a Stories-like feature.

Google hasn't revealed much about how it is planning to implement Reels on YouTube.

Man looks at You Tube on a tablet
YouTube launches 'Reels', a Stories-like feature

Reels are expected to be initially rolled out soon for beta tests to a handful of YouTube creators. YouTube has some other features planned, as well, including stickers described as "YouTube-y" plus linking to YouTube videos - for Reels, that is. YouTube would also allow the users to have more than one Reels-each including its own set of videos. Unlike Snapchat Stories, Reels posts don't automatically expire after 24 hours. From the video, we can see that you can create Reels of different categories, and add videos accordingly. Additionally, Reels can be made up to 30 seconds each, creators can make multiple Reels, and they won't expire. Creators can also turn to the Community tab to tease subscribers about an upcoming video so that they might build additional excitement for their offerings.

YouTube has shared a video of how Reels looks like. Reels is now in beta mode and the final product is expected to launch soon, but after proper experimentation. That said, only if users start to "engage with Reels" will YouTube start considering placing them in your main home tab recommendations, according to TechCrunch.

According to TechCrunch, Reels will be given their own tab in the YouTube mobile app. However, this doesn't assure that notifications for every Community post will be received. You can also enable push notifications for Community posts to let your fans stay up to date with your announcements.

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