The e-tailer said that more than 4 million people sampled or purchased Prime memberships in a one-week period, which brought Amazon membership counts to a new high.
Amazon's own hardware products - including Alexa-enabled devices, Echo Dot and Fire TV Sticks - were ranked as the best-selling products from any manufacturer in any category across the entire Amazon platform. This holiday season, customers bought more than twice as many Amazon Fire TV Sticks than they did during last year's holiday season. Note that Amazon only resumed selling Apple TV devices last week after a two-year hiatus - and the Apple TV 4K set-tops sold out within hours.
Amazon's peak day of customer fulfillment in 2017 was December 19.
While it didn't disclose overall sales figures, Amazon revealed "more than one billion items" were ordered from small businesses and entrepreneurs worldwide this season.More news: Christmas tree may be to blame for fire that displaced Irving family
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Shopping on Amazon's mobile app also saw 70 percent growth, representing increasing consumer familiarity with shopping from mobile devices.
In the US, more than 6,000 trailers and 32 Amazon Air planes helped get holiday orders to customers this season.
The new version of the Amazon Echo.
This was Amazon's biggest holiday season to date, "with customers all around the world shopping at record levels", the company said in a press release.
Amazon's strong holiday season is likely to keep many investors excited over its future prospects.
As many investors had expected, Amazon.com, Inc.