More than 40 people were treated to a turkey dinner. "That's a pretty good return on your investment into our ministry", Branson Salvation Army Captain Linda McCormick said. "All the pies and all the trimmings to go with a wonderful Christmas dinner".
"This is a cause that's really near and dear to my heart", Brooks said.
Wiedenfeld said that despite the chilly weather, people seemed to be in the giving mood.
The ubiquitous red kettles and volunteers ringing bells also have value beyond the cash they collect, said Brenda Asare, president and CEO of The Alford Group, a consulting firm that works with nonprofits.
"It just makes you feel good", said Sally Olivas. Most of the food was donated - I think we only had to buy some meat - but the hams, the vegetables, nearly everything else came from the community and we are really thankful for all their help, " Mr Koia said.
It helps people like former professor David Galloway. "You wouldn't believe the people that come through here". "They don't know your story".
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Galloway said he lost his job and eventually his home several months ago.
The Salvation Army's bell ringers will gladly accept your pennies, nickels and dimes, your rumpled dollar bills or, should you be in an especially generous mood, your Benjamins and Krugerrands.
Wise is also blown away by the public response when the Salvation Army made a last-minute appeal for toys just weeks before Christmas.
"They've been very helpful, very nice and helpful", Galloway said. "If they didn't reach that goal, I couldn't imagine someone going through something like I did and they didn't have the support that I had".
The Salvation Army's iconic Red Kettle collection, during which volunteers ring bells at collection sites typically at shopping centers and stores, was just $5,000 shy of its $185,000 goal last Thursday. "We do have until the end of the month before we'll total up and announce our final total".
The Salvation Army has been a part of Janice Heath's life since she was a young girl, "for many years", and she looks forward to the Cantata every December.