Facebook uses AI to tackle catfish and identity thieves

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Their argument is that this option will give individual users more power over what gets posted of them online by informing you when someone posts a picture of you on the site, even if you don't know them.

Facebook just loosened the leash a little on its facial-recognition algorithms. Using the same technology that allows Facebook to suggest friends you may want to tag in photos or videos, the new face recognition will help users detect when others might be attempting to use their image as profile picture. For other photos, you'll only get notified if you're in the audience for that photo so as to protect the uploader's privacy and not alert you about photos you're not allowed to see.

The tools also come as former executives have raised concern about how much time we spend on Facebook and what it is doing to our society.

If you aren't in the audience, Candela says, you won't receive a notification.

But if you think Facebook's facial recognition features are creepy, there will be a "simple on/off switch" in settings to turn it all off. Washington, Montana, New Hampshire, Connecticut, and Alaska are all considering, or have considered adding consumer protection laws similar to the one Licata sited in his suit against Facebook.

Unfortunately, the feature is not rolling out to Canada and the European Union where Facebook doesn't now offer face recognition technology. You'll be able to find the on/off switch in Settings under Face Recognition, which will disable the notifications.

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In conjunction with the new facial recognition tools, Facebook put out another post in its "Hard Questions" series. "When photos and videos are uploaded to our systems, we compare those images to the template".

The company will also tell you when anyone - friend or not - uses a photo of you in their profile picture.

"When it comes to face recognition, control matters".

"We are now using various signals (like an IP address) to help us proactively recognize this type of account and prevent its owner from sending a message or friend request to the person who blocked the original account", Antigone Davis, Facebook's global head of safety, wrote in a post .

"If someone is being harassed, blocking the abuser sometimes prompts additional harassment, particularly offline", Davis wrote.

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