Chrome is Going to Start Blocking Bad Ads on February 15

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This announcement will have a devastating effect on publishers, marketers and bloggers that use ads as one of the ways of generating revenues for the sites.

In June, Google announced that its Chrome browser would block ads on websites that are not compliant with the Better Ads standards. They will be able to submit their site for re-review once the violations have been fixed. Come February 15, if your website has been flagged with a "failing" status in Google's Ad Experience Report for more than 30 days, they'll remove all ads from it. But now we know exactly when: February 15, 2018 (via VentureBeat) is the go-live date provided by the company for introduction of its built-in enforcement of the standards established by the Coalition for Better Ads, of which it is a member.

Chrome is Going to Start Blocking Bad Ads on February 15
Chrome is Going to Start Blocking Bad Ads on February 15

It won't block all ads just ones that are deemed aggressive by the Coalition for Better Ads whose members include Google, Facebook, Procter & Gamble, the Washington Post and groups from the advertising industry. It's banned all full-page ad interstitials, ads that unexpectedly play sound, and flashing ads, and this week announced the Better Ads Experience Program, which provides guidelines for companies to improve users' experience with online ads. As long as you use Chrome, Google will make sure you see fewer and fewer obnoxious ads, which will hopefully mean less reliance on an ad blocker to help support the content providers you read the most. Google can also help you in their Ad Experience Report Help Forum.

The native ad blocker in Chrome will block all ads on a webpage even if a single ad doesn't follow the aforementioned standards.

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