A Google rep told Variety, which first reported the story, that the reasoning is simple: Amazon has declined to sell (and to offer Prime video on) Google's media devices, pushing instead, for example, its own Fire TV Stick exclusively rather than offering it for sale alongside Google's Chrromecast streaming media player. Apple Inc., meantime, said Amazon Prime Video would become available as an app for Apple TV by the end of the year, but it hasn't yet been released.
To find Prime Video content on your Apple TV you'll need to install the app and sign in with your login details.
With Amazon finally relenting on its years-long holdout, it seems the company may be finally realising it needs support from partners such as Apple if its streaming video service is going to thrive.More news: Instagram Tests Direct for a Stand-Alone Messaging App
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The restriction means that Amazon's Echo Show and its Fire TV can only access YouTube through its existing website, not through the app. Google is threatening to pull YouTube from Fire TV by January 1, the latest round in a fierce battle between the two tech heavyweights. Google blamed a "lack of reciprocity" on Amazon's part for the decision. This, too, can be synced across all users' Apple devices. According to eMarketer, the Roku ($30) is the most popular streaming device in the U.S. For streaming and downloading, the TV 4K has dual-band 802.11ac Wi-Fi connection, and there's also Bluetooth 5 for connection to the Siri remote.
You can get access to Prime Video if you're a paid Amazon Prime member, buy Prime Video on its own, are now in a 30-day free trial of either Amazon Prime or Prime Video, a Prime Student member or any member of an Amazon Household with shared Prime benefits. "The question is, can you get it on there with acceptable business terms?"
Why would Amazon suddenly decide to play nice with Apple but not with YouTube? In 2015, Amazon famously stopped selling the Apple TV on its website claiming it created customer confusion. And while all streaming devices offer more than just video, Apple TV goes much further in offering an iPhone-like experience on a big screen. Amazon had explained the move by saying it wanted to avoid confusing customers who might expect its Prime Video service to be available on devices sold by Amazon.