Why Chip Kelly ultimately turned down Florida head coaching job

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Chip Kelly is the new head coach for UCLA Football. The deal comes with a $9 million reciprocal buyout.

Rumors had been running rampant regarding the hiring of former Oregon, Philadelphia Eagles and San Francisco 49ers coach at UCLA.

A big question surrounds Kelly's hiring: Can he replicate his success from OR at UCLA?

UCLA fired Mora last Sunday, a day after a third straight loss to rival USC.

Kelly will be formally introduced in a news conference Monday afternoon on the UCLA campus.

Love it or hate it, Chip Kelly and college football go hand and hand.

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His stint in San Francisco lasted just one season before he was sacked.

Kelly also had been considering the vacant job with the Florida Gators.

He went 46-7 in four seasons at OR from 2009-2012 before leaving for the National Football League with the Philadelphia Eagles.

While the contract details are not known yet, it's assumed Kelly will be one of the highest-paid coaches in the country and make an annual salary commensurate with that. Mora took the Bruins to the Pac-12 championship game in 2012 and Bowl games in his first four seasons, but they've struggled over the last three campaigns, going 18-19 since 2015.

Kelly, now an analyst at ESPN who turned 54 Saturday, went 46-7 at OR, which averaged 44.7 points a game during that span.

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