Reputation, Swift's first studio album in three years, marks another transformation in image for the country-turned-pop star. She gave us singer-songwriter Taylor Swift.
In Reputation, fans and music writers saw hints of her ex-boyfriends Calvin Harris and British actor Tom Hiddleston as possible subjects in the tracks "I Did Something Bad" and 'Dancing with Our Hands Tied'.More news: DT Roy Miller arrested on domestic battery charge
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As for the rest of the industry this year, Swift's album appears to be on track to easily surpass Ed Sheeran's ÷ (Divide), which has sold more than 909,000 copies, according to Billboard. Accompanied by a cellist, an acoustic guitarist and the four singers, she threw the song's lyrics, interpreted by many as being about her public beef with Kanye West and Kim Kardashian, into stark relief. "Ready for It?" and performed "Call It What You Want".
The Grammy victor dropped her new album, Reputation, shortly before midnight on Thursday, and it appears to be everything her Swifties have been hoping for. It had the biggest YouTube debut in history with more than 43 million views in the first 24 hours. It was an interesting dichotomy to her first performance, and a glimpse into the internal struggle contained within Reputation's running time.